Paid premium subscriptions continue to lead growth efforts at Spotify.
According to a new report by Consumer Intelligence Research Partners, 38% of all US Spotify subscribers are paying for a premium account. That’s up from 36% a mere three months ago.
“We’ve seen some preliminary data that suggests this tactic has indeed started to move Spotify Premium subscribers to Individual membership plans,” Lowitz continued. This is the second survey studying user trends conducted by CIRP of Spotify users.
Spotify is listed on the New York Stock Exchange under the listing SPOT. As of October 27, 2018 Spotify stock market value is more than $26 billion dollars.