In partnership with Capitol Music Group, J.J. Abrams’ Bad Robot is launching a new music label, Loud Robot. The label will focus on indie music and function independently of Bad Robot but will give the latter opportunities for original music in its productions.
Loud Robot will be funded by Capitol, who will also provide distribution, and will focus on short-term collaborations with both emerging and established artists. It will be headed by co-general managers McKee Floyd and Nicky Berger alongside Charles Scott. Scott, who heads Bad Robot’s music division, has also been the music supervisor for Abrams’ projects for film (Star Trek) and television (Castle Rock).
Berger formed Berger Management in college, managing the act Grouplove, until joining William Artist Management whose roster includes acts such as Fleet Foxes and Grizzly Bear. McKee served as head of marketing for Glassnote Entertainment Group, overseeing campaigns for artists like Mumford & Sons and CHVRCHES.
This is not Abrams’ first foray into new industry territory. In June Abrams launched Bad Robot Games in collaboration with the Chinese media giant Tencent, with Warner Bros. Interactive joining as a minority investor. Exclusively developing games by Abrams and Bad Robot, the partership is focused on creating titles for mobile, PC, and console markets and headed by Dave Baronoff, who has led Bad Robot’s games division since 2006.