Buzzing Los Angeles-based artist Alec King releases the video for his new single “Keep It Real” feat. Rich The Kid. The visual brings the song to life with King’s wit intact, a wit that was tested when Rich The Kid couldn’t make the video shoot. Not one to pass up an opportunity to get creative, Alec used a JibJab animation style to bring Rich The Kid to meme-worthy, animated life.
The song appears on his debut EP Greatest Hits, Vol. 1 .
Alec King initially made waves in 2018 with his independent breakout “Visions.” It amassed 1.5 million Spotify streams as he landed a publishing deal with Sony/ATV. Simultaneously, “Boy Do We Love Alcohol” earned praise from Dancing Astronaut and more. With his profile rising, he landed a deal with The Heavy Group/Republic Records and emerges with a whole lot of heat in 2019. “Keep It Real” paves the way for more music and surprises to come from King in 2019.
Watch “Keep It Real” feat. Rich The Kid: