ALEX DA KID RELEASES “GO 2.0” FEATURING JORJA SMITH, H.E.R. & RAPSODY
NEW YORK, NY (July 13, 2018) — Emmy® and GRAMMY® Award-winning music producer, songwriter and KIDinaKORNER C.E.O./Founder Alex Da Kid, in partnership with IBM and Spotify have released an updated version of his latest single “Go” entitled “Go 2.0”. The updated track adds the power of a third female voice with the addition of Jorja Smith along with H.E.R. and Rapsody – an artist discovered with the help of IBM’s AI technology, Watson.
Get the song HERE via Republic Records.
The creation of “Go” set a new standard for the music industry at large. To identify the perfect artist for his collaboration—rather than employ century-old A&R methods or spend countless hours casing the internet for new voices—Alex enlisted the help of IBM Watson. The technology allowed Alex to work smarter and more efficiently to uncover talent, changing the concept of A&R forever.
“Go 2.0” is available at all digital retailers now.
In the creation of “Go”, critically acclaimed songstress H.E.R. jumped at the chance to join forces with Alex. With those two key pieces in place, IBM proved instrumental in finding the song’s missing piece.
IBM Developer, Joshua Carr, worked closely with Alex to gain insight into his vision and sensibility to drive discovery. Carr created a custom Watson solution to aid Alex’s search. A technology and entertainment industry first, Watson learned the language of music from the producer’s natural speech.
Based on a subset of Spotify data, provided by Tim Ganss of Spotify Music Intelligence, Watson pored over enormous amounts of unstructured data like articles, social media, interviews and fan sentiment to help Alex uncover Rapsody as the best artist for his new track. From the tiny town of Snow Hill, North Carolina, Rapsody is known for her intricate rhyme patterns, metaphors, and wordplay.