ASHS Drops the Unsettling New Video for Her Track “Cold

Today, dark pop act ASHS allowed fans into the darkest corners of her mind, unveiling the spine-tingling new music video for her track “Cold,” which was released as part of her latest project, 3AM Pt. 2. The EP was available on March 8 through Wax Records / Casablanca Records (US)/ Polydor (UK) / Universal Music Canada. Stream or download the full record here.

Of the new video, ASHS comments, ‘I wanted to keep this video very simple and clean. It is meant to represent the idea of being smothered and suffocated by the people around you who don’t have your best intentions in mind.”

While ASHS’ face remains veiled, the buzz-worthy artist continues to paint a clear image of herself through her provocative visuals and strikingly honest lyrics. As with everything ASHS touches, this video gracefully navigates anonymity while shedding light on the inner workings of this mysterious artist. With new music coming, fans are quickly learning to expect the unexpected from ASHS.

WATCH VIDEO FOR “COLD”:


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