iHeartMedia has announced Barry Allen as the new Program Director for AC KBFP (Sunny 105.3)/Bakersfield. Allen starts January 22nd and will be responsible for the station’s music programming, imaging, and branding.
Allen is joining iHeartMedia Bakersfield from KCEZ-FM in Chico, California and KEWB-FM in Redding California, where he was Program Director for both. Starting January 22nd he will report to Steve Weed, Area SVP of Programming for iHeartMedia’s Central California Region. Weed commented Allen’s hire:
“We’re excited to have Barry joining our iHeartMedia Bakersfield family. When we launched SUNNY 105.3 last year, we filled a major void for Bakersfield listeners and we’re confident that Barry will continue to build out the SUNNY 105.3 brand.”