BET Networks expands its digital programming slate with two new series “The Majah Hype Show” and “Colorways & Toeboxes.”
This November, BET Digital will have viewers laughing in a “Majah” way. The digital sketch comedy series “The Majah Hype Show” starring the “King of Caribbean Comedy” Majah Hype launches Today, November 7 at 3 PM ET. The new sneaker debate web series “Colorways & Toeboxes,” launching Thursday, November 8 at 5 PM ET, will showcase the most talked-about topics in sneaker culture. BET’s original web series expansion comes on the heels of an impressive Year-Over-Year growth, up +138% in video streams across BET’s O&O site, apps, and social properties. Both series will be available across BET’s digital properties including BET.com, YouTube, Facebook and the BET Now App.
“BET Networks continues to reflect and celebrate the diversity and passions of our viewers with compelling original programming that connects with our audience wherever they are,” said Bobby Singh, Head of Digital, BET Networks. “From the sneaker culture phenomenon to unprecedented comedy sketches, our new digital series powered by Viacom Digital Studios are an example of the forward-thinking content and engaging programming we plan to deliver our audience across BET’s digital properties.”
“The Majah Hype Show” launches Wednesday, November 7 at 3 PM ET.