Tuesday, April 23, 2019

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Entercom and Nielsen Announce Data-Driven Comprehensive Agreement

Entercom (NYSE: ETM), a leading media and entertainment company and one of the two largest radio broadcasters in the U.S. and Nielsen (NYSE: NLSN) announced a multi-year strategic agreement for a comprehensive suite of measurement tools aimed at enhancing Entercom’s data-driven capabilities for advertisers.

As part of the agreement, Entercom will enhance its portfolio of Nielsen tools with new products including Nielsen Media Impact, RHIZA, Nielsen Marketing Cloud and the Tally Engine API. The