Today, (November 5th) Cardi B announced her new partnership with Reebok.
According to a Reebok press representative, everything about Cardi from being a rising star to a mother to a “fearless individual” made her a natural fit to align with the brand’s dedication to “a longstanding legacy of nonconformity.”
“For us, she really is emblematic of what our brand has done well over the years and that is to be bold, provocative and uninhibited,” said Matthew O’Toole, Reebok’s president. “If we look at some of the things we’ve done with Allen Iverson or being the first to sign musicians, or more recently with Kerby [Jean-Raymond] of Pyer Moss, when we are at our best we are with people who are comfortable living out loud and Cardi fits that.”
Congratulations to Cardi B and her team on this new partnership. More details to come soon!