New York, NY â€“ SIRIUS Satellite Radio (NASDAQ: SIRI) today announced that Chrysler Group expects to install SIRIUS Satellite Radio in more than 70% of its vehicle production for the 2008 model year. This marks an increase from approximately 40% for the previous model year.
For 2008 models, SIRIUS will be included as a standard feature in premium and mid-level price classes on most Chrysler, Dodge and Jeep models. Additionally, SIRIUS will be a 100% standard feature on Chrysler Sebring and Aspen, the all-new Dodge Challenger and Nitro, and the Jeep Grand Cherokee and Commander. Chrysler Group includes one year of SIRIUS service with each new vehicle. SIRIUS Satellite Radio is pre-activated, so customers can begin listening to SIRIUS immediately upon taking delivery of their new vehicles.
“SIRIUS Satellite Radio is an entertainment feature our customers clearly enjoy and are demanding more and more,” said Christine MacKenzie, Executive Director — Multi-brand Marketing and Agency Relations, Chrysler Group. “We are pleased to enhance our customers’ driving and ownership experience by offering SIRIUS entertainment and technology throughout the Chrysler, Jeep and Dodge vehicle portfolio.”