Entravision Communications Corporation a diversified global media and advertising technology company serving Latino consumers, announced today the return of Super Estrella, the original and only Spanish-language rock and pop station to the Los Angeles market. Super Estrella commenced broadcasting today on KDLD / KDLE 103.1 FM in the Los Angeles market and brings back its distinct music format that was the foundation of its success and loved by its audience.
“Super Estrella has a strong legacy in Los Angeles that spans over 20 years, and it’s coming back to where it all started. This distinct, iconic format has been loved by so many fans over the years that it was able to keep its large, devout following, and we’re excited to bring this station back to the listeners,” said Nestor Rocha, VP of Programming, Entravision.
“Super Estrella will help us create a unique position in the growing Los Angeles radio market, while providing an exceptional opportunity for advertisers to reach the growing Hispanic consumer market, and associate themselves with a proven brand,” said David Padilla, SVP of Los Angeles, Entravision.
Super Estrella was first launched on 97.5 FM in Riverside, as well as online, on April 14, 1997. In 2003, Super Estrella moved to 107.1 FM and 97.5 FM. In May 2008 Super Estrella moved to only 107.1 FM, and then transitioned to an online streaming station in 2016.