The packet contains a Station Information Form, which includes preprinted information that a station submitted for the previous survey. Stations must confirm or correct the information on the preprinted forms for the simulcasting information to be carried forward.
When completed and returned, the packet advises Arbitron of the stationâ€™s current facilities, station name, call letters, broadcast times, frequency and format. Arbitron uses this information for the editing of returned diaries and the lead-in pages for local market reports.
Arbitron is mailing the packet to stations approximately seven weeks prior to the beginning of the Fall Survey, beginning September 20, 2007 and ending December 12, 2007. Stations have approximately 18 days to return the completed form to Arbitron.