Small Business Saturday Attracts More Than 100 million consumers, more than $15 Billion in Spending
There’s Black Friday. There’s also Cyber Monday. However, equally as important for 30 million small businesses is Small Business Saturday.
U.S. Small Business Administrator Linda McMahon is encouraging Americans to support local communities by shopping at small businesses on Saturday, November 24.
“America’s 30 million small businesses reflect the unique character of their communities and Small Business Saturday is a day for consumers to support the local retailers that make their towns and cities special. When Americans shop at small businesses, they are supporting economic activity and job growth in their neighborhoods during this holiday season,” McMahon said.
Small Business Saturday is always celebrated on the Saturday after Thanksgiving. It’s a day that allows consumers to make a tremendous impact in their own local neighborhoods by supporting a local small business. According to the U.S. Small Business Administration, an estimated 108 million consumers nationwide “shopped small” on Small Business Saturday in 2017.
“The SBA continues to power the American Dream by ensuring these businesses have the tools and resources they need to start, grow and expand,” McMahon continued.
This year will be the ninth Small Business Saturday, an annual celebration of America’s small business community. Last year on Small Business Saturday, Americans spent a combined $15.4 billion at independent neighborhood retailers and restaurants.
Today, there are over 30 million small businesses in the United States. It may or may not seem like it, but about half of all American workers are either employed by a small business or own a small business. Meanwhile, two out of three new jobs are created by small business.