Hard Rock Hopes Reverb Will Become the New Generation Of Music-Centric Hotels
“Atlanta is the perfect location for our first Reverb, as it is rich in music history, spanning from the greats like Ray Charles and the Black Crowes to current popular artists like Ludacris, Usher, Ciara and John Mayer,” began Todd Hricko, senior vice president, global hotel business development for Hard Rock Hotels.
Hard Rock International has announced a new hotel concept called Reverb by Hard Rock. It is the company’s entrance into the select service hotel industry.
“Reverb by Hard Rock will spotlight the guest in a whole new way and create a place for those who eat, sleep and breathe music to unite and collaborate,” Hricko added.
According to developers, the new property will be located in the Castleberry Hills neighborhood, near downtown Atlanta. Hotel leaders say their property is positioned to become a key hub in the neighborhood, enabling guests to sample the local culture, restaurants and bars, or experience the city’s hottest concerts, shows and sporting events — all within walking distance of the Mercedes-Benz Stadium, where the Atlanta Falcons and the Atlanta United play.
The Atlanta hotel will have nearly 200 rooms. There will be stand King & Double Queen rooms. However, travelers can also experience the Roadie Room which includes six queen bunk beds and plenty of space for everyone to crash and chill.
There will be communal spaces and guests can also check out the panoramic views from the hotel’s rooftop bar on the way to explore the city or enjoy a nightcap after sightseeing. The amenities will also include live musical performances, a large co-working space and a multi-functional work-out space.
“Atlanta is thrilled to debut Hard Rock’s first Reverb property, adding to the hotel inventory for guests visiting the city,” said William Pate, president and CEO, Atlanta Convention & Visitors Bureau. “Reverb by Hard Rock will enhance our walkable convention and entertainment district with new accommodations near restaurants, Mercedes-Benz Stadium, Georgia World Congress Center and Downtown attractions.”
Reverb is expected to open in February 2020.