iHeartMedia Chicago announced today that Lance Houston has been named Program Director and Midday Host for BIG 95.5, Chicago’s New Country, effective immediately. The iHeartMedia Chicago Region has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing six stations comprised of CHR, AC, Hip Hop and R&B, New Country and Contemporary Inspirational music formats.
iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Program Director, Houston will be responsible for programming oversight for BIG 95.5 that delivers a strong return on investment for clients reaching consumers through iHeartMedia’s unmatched assets, including on-air, online, social media, personalities and live events. Houston can also be heard live in studio, weekdays from 10:00 a.m. to 2:00 p.m. Houston will report to Tommy Austin, Senior Vice President of Programming for iHeartMedia’s Chicago Region.