iHeartMedia Riverside/San Bernardino announced today that Ryan Lieberman has been named Senior Vice President of Sales for the region, effective immediately. iHeartMedia Riverside/San Bernardino has a strong cross-platform presence and includes a number of iconic brands like rhythmic powerhouse KGGI-FM, and franchises — both broadcast and digital — encompassing five stations comprised of music, talk and news formats.
iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Senior Vice President of Sales, Lieberman will utilize his years of experience in marketing, advertising, and digital marketing to lead the Riverside/San Bernardino sales team in building existing partnerships and developing new ones. He will be responsible for working with client partners around the U.S. that are based in his region while also working with the San Diego region to create a comprehensive advertising footprint for partners throughout Southern California. Lieberman will report to Melissa Forrest, President of iHeartMedia San Diego, Riverside/San Bernardino.
Lieberman is a seasoned radio professional, having spent almost two decades with CBS Radio in both Chicago and Los Angeles. During his tenure at CBS in Los Angeles Lieberman oversaw the sales teams of KAMP, KRTH, KTWV, and KCBS. For the last three years, he has served as Market President for Townsquare Media in Tri-Cities, Washington.
“I am thrilled to return to Southern California as part of the iHeartMedia family by joining the Riverside Team,” said Lieberman. “Having spent the better part of my career competing against iHeartMedia, and being envious of how their teams execute marketing solutions for their clients, I’m excited to lend my expertise to an already high-functioning team.”
“We look forward to having Ryan on board,” said Forrest. “His knowledge, leadership and passion will be a tremendous addition to the region and to our team.”
iHeartMedia is the leading media outlet in the Riverside and San Bernardino markets with multiple platforms, including its broadcast stations; live events; official radio broadcast rights on KPWK for the Lancers, California Baptist University (CBU) men’s basketball team; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with 3 billion app downloads and more than 150 million registered users.