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In a Surprise Move, Spotify Allows Direct Uploads for Podcasters

Cr: asociacionpodcast.es

made huge waves last month in starting Spotify for Artists. Set to outdo itself, the company has now launched ‘Spotify for Podcasters‘ a beta program allowing podcasters to directly upload files to Spotify.

The beta currently seems to be open to all podcasters, though there is an evaluation process for newly uploaded podcasts. The podcasters dashboard will offer analytics and daily statistics about their catalog’s performance, and Spotify’s FAQ will offer more services over time as feedback from users rolls in.

It is a good time to get into the podcasting business, where advertising is expected to double by 2020 as major players in Hollywood have been moving into podcasting space. It is difficult to say what impact this will have on the burgeoning podcast industry or on Spotify’s bottom-line, but Spotify continues to make the major players nervous.

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