Entercom has teamed up with Detroit sports partners Detroit Lions, Tigers, Red Wings and Pistons to launch a new community initiative “Vaccinate Michigan.”
As part of the campaign, 97.1 The Ticket (WXYT-FM), 99.5 WYCD (WYCD-FM), 104.3 WOMC (WOMC-FM), ALT 98.7 (WDZH-FM), and WWJ Newsradio 950 (WWJ-AM) are airing state-approved public service announcements about the COVID-19 vaccination and its availability for Michigan residents.
Aimed to support the importance of getting the COVID-19 vaccination and helping Michiganders feel comfortable with the vaccination process, “Vaccinate Michigan” announcements will be voiced by varioius Entercom Detroit on-air personalities, show hosts and news anchors, as well as some of the city’s key sports figures, including Tigers manager AJ Hinch, Tigers pitcher Matthew Boyd, Red Wings head coach Jeff Blashill, Lions head coach Dan Campbell, and Pistons head coach Dwane Casey.
“Our company and sports partners understand the importance of getting Michigan businesses open, as well as the need of our listeners and fans to get back to work and feel some sense of normalcy,” Debbie Kenyon, Senior Vice President and Market Manager, Entercom Detroit.
“Radio serves as a crucial lifeline for the communities it serves and we’re proud to lend our influencial voice in the community and our citywide footprint to deliver the important message of COVID-19 vaccinations to our listeners and fans.”
“We join our partners at Entercom, as well as the Pistons and Lions, in encouraging Detroiters and Michiganders to get vaccinated for COVID-19 when they are able to do so,” said Chris Granger, Group President, Sports & Entertainment, Ilitch Holdings, Inc.
“Sports and entertainment create the unique opportunity to bring people and communities together. We look forward to safely welcoming our great Tigers and Red Wings fans back to Comerica Park and Little Caesars Arena as soon as possible.”
“The Detroit Lions are committed to doing everything we can to assist our community with getting vaccinated,” said Kelly Kozole, Senior Vice President of Business Development, Detroit Lions.
“Partnering with Entercom and the other Detroit pro sports teams is a great opportunity to leverage our shared platforms to raise awareness on the importance of these vaccines. We are counting the days until we can cheer together in person again at Ford Field.”
“As COVID-19 vaccines become more readily available, we encourage everyone in Michigan to develop a plan for themselves and their families to get vaccinated and be protected,” said Mike Zavodsky, Chief Business Officer, Detroit Pistons. “In the meantime, remember to wear your mask and practice social distancing and we’ll all get through this together.”
In addition to the on-air announcements, listeners can participate in the campaign on social media using #vaccinatemichigan and #gettheshot.