Katy Perry gives us the bare truth about this year’s election, urging everyone to get registered and to vote:
Katy came to Funny Or Die and Rock the Vote demanding to be naked on camera, so they decided to channel this to urge young voters to get registered — no matter what they’re wearing (or not wearing). Funny Or Die’s wardrobe department was thrilled with the day off, and America was thrilled with the results. Katy is joined in the PSA by comedian Joel McHale and YouTube star iJustine.
The new spot will be accompanied by a Katy Perry radio PSA that will exclusively air on iHeartRadio and will launch a radio partnership between Rock the Vote, Funny Or Die and iHeartMedia. The Katy Perry audio and video PSAs are the first in a series of Rock the Vote, Funny Or Die and iHeartMedia creative that the organizations will co-produce and release in the lead up to Election Day aimed at encouraging young people across the country to get registered and vote in November.
“Given our sheer numbers, and passion on critical issues, young voters are uniquely positioned to decide our next president, not to mention our next generation of district attorneys, mayors, sheriffs and others on the ballot who will determine the future in our neighborhoods,” said Rock the Vote Vice President Jesse Moore. “We are excited to team up with partners like Funny Or Die this year to produce a range of fun, engaging and poignant messages to urge voter registration, early voting and a renewed culture of civic engagement leading up to November 8th.”
For the first time in American history, Funny Or Die is launching a one-of-a-kind comedy campaign aimed at registering and mobilizing young Americans to participate in their democracy. “Funny Or Die’s Everyone Votes!” is spearheaded by co-founder, Judd Apatow, Mike Farah (CEO), and Brad Jenkins, Managing Director of Funny Or Die D.C.
“Hundreds of millions of dollars have already been wasted this election cycle on political ads that no young American will watch. As we did for healthcare.gov, Funny Or Die is now being asked to save democracy. No pressure,” laughed Brad Jenkins, Campaign Manager of “Everyone Votes.” Jenkins recently left the Obama White House after helping produce the Emmy-Award winning “Between Two Ferns” with President Barack Obama.
iHeartMedia’s 2016 Rock the Vote audio PSA campaign kicked off at the sixth annual iHeartRadio Music Festival in Las Vegas on September 23 and will run through Election Day. A series of PSAs voiced by the worlds’ most recognizable and influential celebrities including Katy Perry, Usher, Billy Idol, Miley Cyrus, Pitbull, DNCE, Florida Georgia Line, Tears for Fears, Wilmer Valderrama, Jessie Smolett, G-Eazy, Lil John, Chainsmokers, and others launched across over 325 iHeartRadio radio stations in conjunction with voter registration day today. iHeartMedia expects to add a number of additional PSAs in the next 2 months in an effort to capture the attention of young listeners.
“With the election just 42 days away, iHeartMedia’s partnership with Rock the Vote and Funny Or Die will enable Katy’s message to reach young listeners across America,” said John Sykes, President of Entertainment Enterprises at iHeartMedia, Inc. “Over the next 2 months, we will use our massive reach across multiple platforms to air humorous messages by the talented writers at Funny or Die, and hopefully inspire them to register to vote so they can make their voices heard in November.”
“Funny Or Die’s Everyone Votes” is a non-partisan multi-state digital and field campaign. Partners include Rock The Vote and iHeartMedia, and many more to be announced.
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