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Lithium Empowers Spotify to Create Digital Experiences for its Customers


 Lithium Technologies announced Spotify has implemented the Lithium Reach social media marketing solution. Building on Spotify’s use of Lithium to grow its base of superfans and manage 30 Twitter handles across the globe, Spotify has added Lithium Reach to ensure they deliver a cohesive experience to customers across social marketing and support.

Leveraging Lithium Reach, Spotify is now able to easily manage global coordination, share calendars, and create more visibility across various campaigns and assets. And with Lithium Response, Spotify can quickly answer customer questions at scale and personalize engagement in “Random Acts of Kindness” to surprise and delight followers. For example, Spotify received overwhelmingly positive customer feedback by proactively answering support questions with songs.

The award-winning Spotify customer support team also uses Lithium to provide one seamless customer experience via Spotify Community. The Lithium-powered community is the ultimate digital destination where Spotify users can get help, share ideas and discuss music. With more than 6 million members, the Spotify Community gives passionate members a place to interact with other music fans and Spotify super users (@AskRockStars) who love helping other members. To date, the community has received more than 21,900 accepted answers.

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