Interep (IREP.PK) announced today that McGavren Guild Radio Sales has signed an agreement to provide national sales representation to five Perry Broadcasting stations in Augusta, GA: WFXA-FM (urban), WTHB-AM/FM (gospel), WAKB-FM (urban a/c) and WAEG-FM (jazz). Perry recently acquired the five stations from Radio One.
Lisa Sirotka-Sonnenklar, President, McGavren Guild Radio Sales, said, â€œWe have been working with Perry Broadcasting in three markets in Oklahoma, so we are delighted to be expanding our relationship with them as they build a strong presence in Augusta. We look forward to continuing to help Perry build its share of national ad dollars in the Augusta market.â€
Kevin Perry, VP/COO, Perry Broadcasting, added, â€œWe are tremendously excited about entering the Augusta market. We are confident that we will significantly grow our share of audience for our five Augusta stations through a focused, dedicated effort to provide localized service to the community. With McGavren-Guild as our national sales partner, we are additionally confident that our share of ad dollars will reflect what we expect to be our growing share of audience.â€