Okay, Migos. I get it now.
The latest music video by Migos, “Walk It Talk It,” is tearing through the internet right now. The attention it’s receiving is rightfully deserved. Their video takes us (along with Drake and Jamie Foxx) back to the bell-bottomed, afroed 1970’s heyday of Soul Train and I am just a little in love with it.
I’m not a big Migos guy. I could go into a detailed, overly academic deconstruction of my issues with their music but I will kindly skip the dissertation. The three Atlanta natives are the biggest group in Hip Hop; I acknowledge that. I respect their work ethic and I even have some Migos on more than a few personal playlists. Before today I didn’t hate Migos, but I don’t know if I would have been able to honestly say that I liked them.
Over the past couple hours I fell down a Migos music video rabbit hole. I thoroughly enjoyed the experience. For me, Migos songs tend to blend together. The music knocks, but the familiar topics and structure can make everything feel like one long song. Their videos though are insane.
Besides the already classic “Walk It Talk It” video there’s a martial arts movie homage in “Stir Fry.” The flyest outdoorsmen Georgia has ever seen in “T-Shirt.” And the champion of them all, Offset’s “Ric Flair Drip” video which features the actual 16 World Champion Ric Flair stuntin’ on everyone as he should.
I don’t know if Migos is conceptualizing their own videos, or if these concepts are coming from a high-priced marketing firm and I don’t care. These visuals are ridiculous in the best possible way.
Today marks my first day as an official Migos fan. Let’s get weird.
#CultureII, #JamieFoxx, #MIGOS, #MigosMusicVideo, #Offset, #Quavo, #RicFlairDrip, #TShirt, #WalkItTalkIt