Salem Media Group announced the launch of an interactive radio app for popular syndicated show host eric mex. The app is a part of Salem’s mobile radio strategy, powered by Clip Interactive technology. All of the content from The Eric Metaxas Show will be available to interact with, including interviews, promotions and advertisements. This will enable the show to better engage its listeners and further monetize the mobile audience.

The app enables fans to listen and interact with the show and its content. Fans can directly connect with Eric in the studio using the app’s “call the studio” feature. Additionally, the show is now able to quickly gather listener insights and opinions with the app’s real time polling and “talk back” features. Further, Eric’s speaking engagements, books, videos and other media will all be made accessible through the app.

“With the app launch, Salem Media is excited to bring digital metrics and attribution to the advertisers and sponsors of The Eric Metaxas Show,” said Greg Lhamon, Vice President, Interactive & Digital Media for the Salem Radio Network. Advertisers are now able to target their radio ads, gain leads and collect valuable user insights. In addition to gaining qualified email and phone leads, advertisers can extend their message beyond the airwaves, directly into the consumer’s hand.

The Eric Metaxas Show app is available to download for free in the App Store and Google Play.