New Research — Understanding Parents, Teens, and Country Music

Tomorrow, February 14th, at 3:30 PM CT, Edison Research will present a brand new research study, “Understanding Parents, Teens, and Country Music.”

This special presentation, commissioned by Country Radio Seminar (CRS) for their 50th anniversary, looks at both the present and the future of country, radio, and how music gets passed down…and up.

This comprehensive study is based upon both a national survey of parents and teens, and also video ethnography of how these two very important groups interact with music, the radio, and each other. Among the highlights that attendees will learn are the following:

  1. Nearly half of teenagers say that music is a “bonding activity” with their parents.
  2. 60% of teens who listen to Country Music say their parents have gotten them to listen more to Country Music.
  3. According to Edison’s industry-leading Share of Ear®study, AM/FM radio remains the top platform for teens, with 63% of 13-19 year-olds listening to radio every day.

Attendees will walk away not only with dozens of important new findings about how teens and their parents interact with Country, but also actionable insights and recommendations from Edison’s Larry Rosin, Megan Lazovick and Laura Ivey. This session will be held at 3:30 Central time on Thursday, February 14th, in Legends D-G at the Nashville Omni Hotel.


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