New York Market Radio Association (NYMRAD) has released the SecondQuarter, 2018State of the New York Market Report. The comprehensive analysis of the NY marketplace is designed to help advertisers understand Radio’s impact on consumers and its prominent role in the local advertising landscape. The extensive report assesses the New York area economy, including business drivers, and provides up-to-date consumer research on music consumption, radio usage, and more.
In addition to the New York market, this quarter’s report places a special focus on the Back to School aspect of the summer season. “Back to School shopping starts early in the season, and the typical shopper revisits stores multiple times. Radio advertising presents a huge opportunity to mass target these shoppers, both for online and in-store promotions, ahead of the school year”, says NYMRAD’s Executive Director, Debbie Beagan.
The NYMRAD State of the Market Report provides specific business trends as well as local information from a variety of sources including Nielsen Audio, NJ Business Magazine, Labor Statistics for the New York City Region, Media Monitors and many more.
You review the full report here.