Home INDUSTRY NEWS NIELSEN: African American Buying Power 1.3 Trillion, Podcasts Listeners, Massive Impact on...

NIELSEN: African American Buying Power 1.3 Trillion, Podcasts Listeners, Massive Impact on Brands and Creative

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Nielsen Examines The Digital Habits And Impact Of Black Consumers

More than half of African Americans were born and raised in the digital age, changing the face of brand engagement, , and consumption in the U.S.

African American consumers are enjoying a remarkable period of influence, cultural expression and entrepreneurship that is manifesting digitally and trending mainstream, according to global researcher Nielsen. With the highest smartphone ownership and usage of any demographic group and an unyielding desire for self-expression and image control, African Americans are leveraging digital platforms and technology to move from consumers to creators–of platforms, products, content and financial ecosystems.

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