Home INDUSTRY NEWS Reality Series “Larrymania” Delivers Highest-rated Premiere For The Network, Since Launch

Reality Series “Larrymania” Delivers Highest-rated Premiere For The Network, Since Launch

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The Fifth Season Of NBC UNIVERSO’s Hit Reality Series “Larrymania” Delivers Highest-rated Premiere For The Network, Since Launch, Among Adults 18-49

NBC UNIVERSO's hit reality series "Larrymania" Season - 5 Cast: Dona Manuela, Larry Hernandez, Kenia Ontiveros and daughters Daleyza and Dalary Hernandez (PRNewsFoto/NBC UNIVERSO)
NBC UNIVERSO’s hit reality series “Larrymania” Season – 5 Cast: Dona Manuela, Larry Hernandez, Kenia Ontiveros and daughters Daleyza and Dalary Hernandez (PRNewsFoto/NBC UNIVERSO)

NBC UNIVERSO’s hit reality series “Larrymania” Season – 5 Cast: Dona Manuela, Larry Hernandez, Kenia Ontiveros and daughters Daleyza and Dalary Hernandez NBC UNIVERSO Logo NBC UNIVERSO’s hit reality series “Larrymania” Season – 5 Cast: Dona Manuela, Larry Hernandez, Kenia Ontiveros and daughters Daleyza and Dalary Hernandez
MIAMI, July 19, 2016 /PRNewswire/ — The fifth season of the modern entertainment and sports cable channel, NBC UNIVERSO’s “Larrymania” delivered its highest non-sports premiere with adults 18-49, since the network launch, according to Nielsen. Starring Larry Hernández, the hit reality series averaged 95,000 adults 18-49, a triple digit growth in the period (+280%), and out-paced the premieres for season four (+23%) and season two (+27%), according to Nielsen. The premiere also averaged 113,000 total viewers last night.

On social media, the show reached a total of 1,900,000 global Facebook users and generated 36,000 actions across Facebook, Twitter and Instagram. For the first time ever, Snapchat videos featuring Larry Hernandez were incorporated throughout the first episode, generating 726,000 views on the platform.

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