The Roku Channel is making major moves in the digital media space. Verizon’s digital content company Oath has announced a deal to put live and on-demand programming from Yahoo like news and sports on Roku’s free Roku Channel.
The Roku Channel is growing as it focuses on advertising revenues.
“News is one of the most popular categories in The Roku Channel,” stated Rob Holmes, the VP of programming and engagement at Roku.
“Oath’s news and entertainment properties are proven to be a trusted and high-quality source for consumers. We’re always looking for ways to give our customers access to more voices and adding Yahoo to The Roku Channel accomplishes that,” Holmes continued.
“As we continue to expand our live programming, Roku users will be able to tap into a wide range of insightful and entertaining video content, engaging our audiences across our best in class content including news, finance, sports and women’s leadership,” added Joanna Lambert, general manager of finance and tech for Oath.