Rolling Stone and Music Business Worldwide ink global content partnership
The global music industry just got a bit more interconnected after the announcement of a partnership between Rolling Stone and Music Business Worldwide, which is a leading music industry information platform based in London.
According to Penske Media Corporation, which owns Rolling Stone, the wide-ranging and ongoing content sharing deal is effective immediately. This includes a weekly industry-focused column written by MBW Founder and Publisher, Tim Ingham, which will appear first on Rolling Stone's website and in its monthly magazine.
“We're thrilled to deepen Rolling Stone's editorial coverage of the music business with Tim's consistently high-caliber industry insight and analysis, with an eye on trends and impact at the global scale,” shared Rolling Stone Editor Jason Fine.
Ingham will delve into the biggest issues in today's music industry, breaking down how they're affecting artists, audiences and executives alike.
Meanwhile, news and feature content from Rolling Stone and premier entertainment news publication Variety, a fellow PMC brand, will be regularly shared on the Music Business Worldwide platform.
“Music Business Worldwide is delighted to announce this alliance,” said MBW's Tim Ingham.
“Rolling Stone is a peerless brand with an amazing history, reputation and reach. Its website and print magazine are going through an exciting resurgence at the hands of smart people. This is an important step forward for MBW, and we are honored to play a role in the modern evolution of Rolling Stone,” Ingham added.
According to executives, Rolling Stone was founded in 1967 and has defined pop culture for generations of readers as one of the most iconic brands in publishing and music. Today, five decades later, Rolling Stone has evolved into a multi-platform content brand with unrivalled access and authority, reaching over 60 million people per month. In December 2017 Rolling Stone joined Penske Media Corporation, and this year the legendary brand relaunched with a revamped print magazine and website modernized to best deliver its premium storytelling, showcasing its fresh yet ever iconic commitment to quality journalism across music, entertainment and politics.