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Sony Music to Host Licensing Expo Opening Night Party

Jessie James Decker, Photographer: Harper Smith (PRNewsfoto/Licensing Expo)

Licensing Expo, the world’s largest and most influential licensing industry event,  announced that Sony Music will co-host its prestigious Opening Night Party and present country music singer and songwriter Jessie James Decker as the special guest performer.

The Opening Night Party at Licensing Expo is the must-attend networking event for the industry. Sponsored by the International Licensing Industry Merchandisers’ Association and now co-hosted by Sony Music, this year’s festivities will take place on the evening of May 23, 2017, at The Tropicana in Las Vegas, NV.

Jessica Blue, Senior Vice President, Licensing, UBM: “We are excited to have Jessie James Decker as the special guest performer and Sony Music as the co-host of Licensing Expo’s Opening Night Party. Licensing and brand collaborations are the natural next step as musicians look to develop key partnerships that connect them with their fans. This is the world’s largest licensing party and a must-attend event for the licensing industry.”

Sony Music Entertainment (booth #U234 at Licensing Expo) is a global music recording company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre.

Jessica Lewis, SVP Brand Impact, Sony Music: “We are thrilled to co-host the Opening Night Party featuring Epic recording artist Jessie James Decker and to participate at the Licensing Expo. At Sony Music we’re committed to developing integrated new-model solutions for our brand partners, harnessing the emotional power of music to transcend the cultural conversation at mass scale. We’re looking forward to engaging conversations throughout the week.”

Country Music singer and songwriter, Jessie James Decker, began singing at nine years old and was already attracting attention in Music City for her gritty, genuine vocals by the age of fifteen. Jessie made her debut in 2009 with her self-titled album and in 2014, she released her Comin’ Home EP, which reached #1 on the iTunes chart and #5 on Billboard’s Top Country Albums Chart. Most recently, Jessie’s new EP, Gold, went to #1 on the iTunes Country chart, #4 on the iTunes Top Albums chart and #5 on Billboard’s Current Country Albums chart.

Past Opening Night Party entertainment has included Winter Dance Party, Fifth Harmony, Flo Rida and Kellie Pickler. Last year’s party attracted more than 1,000 of the world’s most influential brand owners, retailers and licensees for night-time networking, conversation and entertainment.

Licensing Expo, held on May 23-25, is a trade-only event and only registered attendees to Licensing Expo may purchase tickets for the Opening Night Party. Held in conjunction with the Expo, Licensing Week takes place May 22-25 at the Mandalay Bay Convention Center in Las Vegas, NV. The weeklong program has expanded to include new and returning educational and networking events surrounding Licensing Expo. The new offerings include a full slate of business-building opportunities for attendees and exhibitors that are designed to enable licensing professionals to take full advantage of their time in Las Vegas. In addition to the Opening Night Party, the calendar include industry events, networking opportunities and invitation-only Entertainment Showcases. 

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