Rhythmic.fm
INDUSTRY NEWS

Streaming Wars Come to India: Gaana vs. Spotify

GaanaWith 80 million monthly users, Gaana is embedded with over 50% of India’s 150 million music app customers. The app has surpassed local rivals (Wynk, Hungama) on Google Trends, and offers a two-tiered service: a free ad-supported version and a paid subscription version.

The company hopes to reach 200 million over the next two years. As explained by Prashan Agarwal, company CEO:

“In the next two years, we think the market will grow from 150 million users to over 400 million users and we would like to lead the market with over 50 percent market share.”

’s success is a barrier to a competitor who seeks to expand their own market share in : . is looking to expand in , launching with a limited catalog and relying on free ad-supported service to hopefully bring in new subscribers. Under these sorts of deals, major labels often receive much less than for premium subscription packages. Last March Spotify opened up an office in Mumbai, but its stiff competition is expected to pose quite the challenge in ’s growing market.

 

Related posts

Red Bull Music Academy and TuneIn Explore New Partnership

Hassahn Liggins

VIZIO Unveils Next Era of Smart TV 

admin

Spotify’s Unique Direct Floor Listing Risky or Progressive?

admin

New Radio Media Launches New Digital Streaming Entertainment Network

admin

Dubset Merges Efforts with HFA’s Rumblefish, Unlocks Royalties for DJ Mixes and Remixes

admin

Pandora Q2 Performed Much Better Than Expected

admin

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.