MUSIC, the investment company launched by Matt Pincus and LionTree earlier this year, has named Sun-Ui Yum as a Principal at the company. In this newly-created role, Yum will report directly to Mr. Pincus, helping to identify and negotiate investment opportunities for MUSIC, which is a partnership between Pincus, LionTree, JS Capital Management and Schusterman Family Investments and was capitalized with $200 million in April 2022.
“Sun-Ui has a solid background in the creative music business coupled with transaction tested experience on the financial side,” said Mr. Pincus. “He understands that relationships and repertoire drive value in music and has the analytical mind and business discipline to fit them into to an investment context. That is an exceedingly rare combination. When I set out to staff up at MUSIC, Sun-Ui was my first call.”
Prior to joining MUSIC, Sun-Ui served as an investor and advisor on the core music coverage team at the Raine Group, a leading media and entertainment merchant bank. He worked on such key deals as Raine’s investment in SoundCloud and Downtown Music Publishing’s sale to Concord, among several other advisory deals in the music space. He has also previously worked as a freelance music journalist and critic, interviewing such artists as Juice WRLD, Offset, SAINT JHn and others. He graduated cum laude from Harvard University with a degree in economics in 2018.
“It’s been a lifelong career objective to merge my personal and professional passions for music. A platform as nimble and flexible as MUSIC was the perfect opportunity to pursue that intersection,” said Sun-Ui. “I look forward to working closely with Matt to close several new deals and help support the next generation of great music businesses.”