Chance The Rapper is Remixing the Pop Classic “I Want It That Way” with the Backstreet Boys
Chance The Rapper is coming for that number one spot on Sunday during Super Bowl 53.
The Hip-Hop Superstar is teaming up with Backstreet Boys by remixing “I Want It That Way” for Doritos' Super Bowl LIII Commercial. The commercial features Chance tasting new Doritos Flamin' Hot Nacho, realizing that “they made the original hot,” when he's suddenly thrust onto a set like the one featured in the Backstreet's Boy's iconic “I Want It That Way” music video. Chance decides he too can make the original hot and debuts his fire version of the classic hit alongside the Backstreet Boys.
The spot kicks off Doritos' #NowItsHot campaign that will continue on social media and TV in the coming weeks and months with more content and remix collaborations.
“Fans have come to expect boldness and originality in our Super Bowl ads and, with a highly anticipated product like Flamin' Hot Nacho, we knew we had to keep pushing the limits of Super Bowl advertising with a dynamic collaboration,” said Leslie Vesper, senior director of marketing, Frito-Lay North America. “Chance the Rapper and the Backstreet Boys are an unexpected duo who worked so well to help us create an unforgettable commercial. Stay tuned for more incredible collaborations later in the year,” Vesper added.