Program Debuts With 2018 Holiday Campaign For Baked Goods Company
OUTFRONT Media Inc. announced its new OUTFRONT Social Influencers program on Wednesday.
OUTFRONT says the program will give brands of all sizes the opportunity to incorporate social influencers as part of their out-of-home (OOH) campaigns through OUTFRONT's internally sourced social influencer network and its partnership with social influencer platform WeAre8.
WeAre8 is a social media platform which enables brands to enlist micro-influencers to spread their marketing content across social channels through photos, videos, and text. Through its platform and network, brands have the opportunity to tap into influencers to incentivize social content on behalf of the brand.
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