CBS RADIO today announced the appointment of Tim Roberts to the position of Vice President of Country Programming, effective immediately. Roberts is currently the Vice President of Music Programming for CBS RADIO Detroit, with direct programming oversight of Country station WYCD-FM, Classic Hits WOMC-FM and Top 40 WDZH-FM, a role he will retain.
Roberts is a veteran country music programmer having worked in the radio industry for the past 39 years, with 38 of those dedicated to the country format. By adding this new role to his purview, Roberts will be CBS RADIO’s lead liaison with the country music community, including Nashville’s top artists, labels, and management teams. He will provide programming guidance and expertise to the division’s 12 country stations nationwide and work closely with the CBS RADIO Music Initiatives team to deliver live marquee events and experiences, such as the widely popular “Stars and Strings” annual charity concert held at the iconic Chicago Theatre.
“Tim is universally respected and admired as one of country radio’s preeminent programmers which makes him the ideal choice to lead our platform of more than eight million weekly listeners including many of the format’s most recognizable brands,” said Chris Oliviero, Executive Vice President, Programming, CBS RADIO.
“When you are blessed to have a Hall of Famer on the roster as we do in Tim, it is a no brainer to expand his reach and influence beyond Detroit. I am excited that Tim has accepted this additional responsibility for our company.” “I’m ecstatic to continue my collaborations with Chris Oliviero and the entire CBS RADIO team as I expand my role to work with the Company’s great and iconic country brands and all-star country programmers across America,” added Roberts.
Roberts joined CBS RADIO Detroit in 2006 as Program Director and Operations Manager of WYCD-FM and later added duties for WOMC-FM and WDZH-FM. During his time overseeing WYCD, the station has won a number of prestigious accolades including a Marconi Award, two ACM Awards, a CMA Award, and a number of Country Aircheck and MAB Awards. Roberts has been named one of Country Radio’s Top Programmers for the last 10 years by Radio Ink magazine and landed in the top five on this year’s list. He was inducted into the Country Radio Hall of Fame in 2016. Prior to joining CBS RADIO Detroit, Roberts served as a program director and/or operations manager for stations throughout the Midwest and West, most recently at WQXK-FM and WKKO-FM in Youngstown, Ohio, preceded by WWWW-FM in Detroit, KSAN-FM and KNEW-AM in San Francisco, KDRK-FM and KGA-AM in Spokane, KHAK-AM/FM in Cedar Rapids, and WKKT-FM in Charlotte. Roberts is a Detroit native. He graduated from Central Michigan University where he majored in Broadcast & Cinematic Arts.
He is currently serving on a number of boards including the ACM’s, Country Radio Broadcasters, St. Jude Country Cares, and Central Michigan University.