TOP TREND SETTERS AND CORPORATE LEADERS TO PRESENT EMERGING TRENDS SHAPING POP CULTURE TODAY

Second Annual Imprint Culture Lab Will Host Forums, Discussions and Workshops
on the Latest New Ideas and Perspectives that will Inspire Change

Los Angeles, July 25, 2007 – On September 13, 2007, the second annual Imprint Culture Lab, hosted by interTrend Communications and Giant Robot, will take place at the National Center for the Preservation of Democracy in Los Angeles, California. The Imprint Culture Lab is set to have the top trend spotters, strategists and forecasters who will share their experiences on new ideas shaping pop culture today. Last year, Imprint delved into the billion-dollar sneaker industry whose beginnings arose from a small group of collectors, designers, boutiques and bloggers. Imprint also explored the DIY (“Do-It-Yourself”) culture and indie art movements such as Uglydolls. Attendees were able to take away these trends and infuse them toward their business strategy by hearing relevant case studies from top marketing executives.

This year Imprint will take a deeper dive into the social landscape and will host several forums to discuss the latest new ideas, perspectives and case studies from those who inspire change and innovation. The discussion will kick off with John Jay, Executive Creative Director and Partner of Weiden + Kennedy, who will share his vision of the future and the implications to marketers. In addition, there will be amazing speakers to talk about the street wear craze which grew from brand-spoof t-shirts, but now influences and dictates what the largest brands design for the next season. Heading this discussion will be ‘jeffstaple’, founder and owner of Staple Design, Staple Clothing and the Reed Space. Joining the discussion of Asian inspired apparel will be Shinichiro Shuda, Chief Marketing Officer of Uniqlo. Uniqlo was established in Japan in 1984 and its perspective on style is uniquely different than most retail brands as it provides pieces to create your own style rather than dictate a look with branding. Uniqlo is a household name in Japan and now has grown to 760 stores worldwide.

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