Universal Music Group becomes first music company to partner with leading African music streaming and download service
Boomplay, Africa’s leading music streaming and download service and Universal Music Group (UMG), the world leader in music-based entertainment today announced the signing of a landmark licensing agreement covering multiple markets within Africa.
UMG is the first major music company to license its catalog to Boomplay, which has quickly established itself as the most popular streaming service in Africa. Under the terms of the multi-year agreement and effective immediately, Boomplay will distribute music from UMG’s world-renowned labels through its streaming and download platform in Nigeria, Ghana, Kenya, Tanzania, Rwanda, Uganda and Zambia. Boomplay currently provides more than two million songs and thousands of music videos to more than 36 million users, with nearly two million new users added each month.