Partnership unites technology, sales and listeners in one solution for podcast production, distribution, measurement and advertising
Podcasting solution provider Voxnest, today announced a partnership with DAX, the world’s most sophisticated digital audio advertising platform, that will bring publishers in the UK a turn-key solution for creating, monetizing and distributing digital audio.
The dealbrings together the expertise of the two companies to enable current publishers of audio content to grow audience and revenue. Additionally, the all-in-one solution will facilitate entry into the growing audio market by publishers who have yet to capitalize on the medium’s increasing popularity while giving brands and advertisers the ability to connect with relevant and engaged audiences at scale.
“Accelerating the growth of the podcasting industry is contingent on two factors: audience and monetization. By partnering with DAX, we’re making major inroads on both fronts, adding reach to grow audience and opening the advertising opportunity to more brands and more podcasters,” said Voxnest President Francesco Baschieri. “It’s an exciting time to be involved in this medium, and we’re confident that our easy-to-use, efficient and scalable solution for creating, monetizing and distributing audio content will have a catalyzing effect on creators worldwide.”
The deal with DAX is a continuance of Voxnest’s goals to support the growth of professional podcasting and deliver value throughout the entire ecosystem. Voxnest customers, including those on the company’s Spreaker platform, now have the benefit of DAX monetization, while advertisers can take advantage of advanced targeting and measurement solutions.
Global, the Media & Entertainment group, created DAX in 2014 to give advertisers access to millions of people listening to digital audio through premium publisher brands.
Ollie Deane, Director of Commercial Digital at Global, said: “The podcasting world is rapidly developing. Through this partnership, content creators now have an opportunity to grow their UK audiences and revenue, while advertisers can understand the impact of their campaigns in more detail than ever before.”