WESTWOOD ONE has picked up syndication of THE BAKA BOYZ’ two mix shows, effective immediately. For the past 17 years, THE BAKA BOYZ have been serving up three hours of weekly mix programming customized for the mainstream pop, rhythmic, and Urban formats; All Star Hit Mix and the Hip-Hop Master Mix feature researched and tested hit records and air on over 60 stations nationwide.
“THE BAKA’S are a proven commodity; they program their mix shows like a major-market PD, with the right records, an energetic host presentation, and dynamic imaging,” WESTWOOD ONE Pres. and CUMULUS MEDIA EVP/Marketing SUZANNE GRIMES said. “It sounds big, bold, and riveting.”
“THE BAKA’S have been PPM-friendly well before PPM was even the measurement of choice,” Agent GARY BERNSTEIN said. “They deliver quality, reliability, and an unmatched track record of success across all the contemporary music formats. We are excited to be with the WESTWOOD ONE family and are looking forward to expanding our relationship in the future if the marketplace calls for a daily program.”