Sound Royalties Teaming Up With AdRev To Help YouTube Content Creators
Sound Royalties and AdRev are teaming up for a new strategic marketing partnership to help musicians and content creators access royalty financing, while at the same time, retaining the rights to their work.
AdRev will bring the experience of working directly with music rights holders on YouTube, Facebook and other online platforms, ensuring monetization and collection on behalf of labels, artists and other content creators. The new partnership will mean AdRev's clients will have the ability to benefit from Sound Royalties’ tailored financing and cash flow solutions.
According to Sound Royalties, contingent upon the earnings of AdRev's content creators on YouTube and other platforms, they will be able to access advances of $5,000 to $10 million. Sound Royalties’ will also allow creatives to keep their copyrights and receive overflow income, which experts said is “an extreme rarity in the music financing space.”
“Sound Royalties is thrilled to join forces with AdRev while continuing to extend our services to the many talented music professionals within the video content creation community,” shared Alex Heiche, the Founder and CEO of Sound Royalties.
“We are eager to help additional creatives in this space retain their royalties, receive the funding needed, advance their careers and provide for their lifestyle,” Heiche continued.
“AdRev is excited to begin this new relationship with Sound Royalties to provide video content creators with financing solutions that drive their work forward, without losing their copyrights. Creative-friendly funding is something that the music industry has been missing for a long time, and we are happy to help deliver Sound Royalties’ revolutionary new offerings to our clients,” added Noah Becker, the President of AdRev.
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